Speed dating. Redefined
Running can be a solitary sporting activity. So Puma offered runners the chance to meet someone who was also ‘fit’. Each runner wore a colored T-shirt to indicate whether they were single or in a relationship (giving the unattached runners a chance to ‘pull more than a muscle’). The inaugural ‘Love Run’ took place during Valentine’s Day weekend.
OgilvyAction Melbourne Michael Knox Executive Creative Director James Barkley Art Director
Lenna Boland Copywriter Cameron Grayson Photographer