The AXE Effect is not an easy proposition to communicate in a Muslim country. However, men simply love bragging about the number of women they attract. This intriguing app ‘pimped’ their Facebook relationship status to make the man appear to be dating virtually tens (even hundreds) of women.
OgilvyAction Tunis Nicolas Courant Creative Director / Conceptualizer
Gerald Heraud Associate Creative Director Mehdi Lamloum Conceptualizer / Digital Planner
Yassine Boughaba Art Director Mouna Ben Hammouda Office Manager
Bedis Benamor Account Manager Aziz M’bazaia Agency Producer