The subway is an ideal place for reading, except in Mexico where people read on average just 2.7 books a year. With this in mind, Gandhi Bookstores created ‘The Yellow Wagon’; an interactive brand experience that allowed passengers to read an entire story by Franz Kafka while commuting.
OgilvyAction Mexico Horacio Genolet Director Miguel Ruiz Creative Director
Ivan Carrasco Art Director Lee Galvez Creative
David Espadas Creative Fernando Varela E&P Leader