Given the cultural taboos around sex in Taiwan, Durex needed a fresh approach to sampling. The idea came from a peculiar cultural insight – when it comes to health, wealth and love, Taiwanese people always consult fortune-tellers. So unbranded fortuneteller machines were created and placed in bars and nightclubs. And with the predictions about people’s sex lives came an appropriate gift, a packet of Durex condoms.
OgilvyAction Taipei Wendy Yen Managing Director Amber Huang Planning Director
Millie Lin Art Director James Lei Senior Designer Nuno Lemos Creative Director