House special. No heartburn 80% of Mexicans suffer from heartburn, of which one of the major causes is the nation’s love of spicy food. Branded plates were created in the distinctive pink of Tums tablets and given away to restaurants, helping to link the source of people’s discomfort to a pain relieving solution.
OgilvyAction Mexico Horacio Genolet Director Miguel Ruiz Creative Director
Alejandro Gama Copywriter Fernando Varela E&P Leader