Hotel for Plants
Located in Madrid, Islazul prides itself on being a ‘local’ shopping center. So to build even stronger relationships with residents from the surrounding area, the brand behaved just like a good neighbor should – by watering people’s plants while they were away on vacation. This was achieved by opening a free ‘Hotel for Plants’ in Islazul’s central atrium.
OgilvyAction Madrid Carlos Yuste Creative Director Begoña Arza Art Director
Paloma Gajate Art Director Esteban Tabares Copywriter Nerea Val Copywriter
Beatriz Perez Account Supervisor Eduardo Garcia Account Executive
Israel Reyes Client Services Manager