Hometown Grand Prix
Unlike other sports that people are passionate about, Formula 1 is not something they can experience in their own surroundings – until now. To mark Vodafone’s sponsorship of the McLaren Formula 1 team, we built a highly personalized game that, using data ‘mashed in’ from Google Maps, allowed players to create a Grand Prix track based on the roads in their neighborhood.
OgilvyAction London Abe Baginsky Copywriter Nick Corbett Copywriter
Marga Arrom Bibiloni Art Director Chris Chappell Head of Design
Jan Leth Executive Creative Director Greg McAlinden Digital Creative Director
Suki Kapoor Senior Account Director Simon Stebbing Managing Director Digital