Created to celebrate Friend’s Day in Latin America, this Coke vending machine required more than one person to operate it. Friends needed to work together to reach the elevated coin slot and take advantage of the ‘two Cokes for the price of one’ offer.

Ogilvy & Mather Buenos Aires Gastón Bigio General Creative Director
Javier Mentasti / Ignacio Ferioli / Maximiliano Maddalena Creative Directors
Jonathan Gurvit Head of Art Nicolás Vara Copywriter Ignacio Flotta Art Director
Julieta Rey General Director of Planning Marcelo Ramos Head of Audio & Visual Production
Esteban García Ciraldi / José Cardelli Agency Producers
Karina Aiello – OgilvyAction Yunes / Guadalupe Acuña / Natalia Noya Accounts
Guido Rosales / Luis Gerardin / Alberto Velasco / Katzi Olivella Responsible for the Client
Marcelo Ramos Media Production Manager, Central de Producers