The National Sea Rescue Institute (NSRI) is a volunteer service that saves the lives of those in peril in the waters in and around South Africa. With annual running costs of $2.5 million, the NSRI urgently needed to increase their donations. So old, unwanted ‘claw’ machines were sourced and refitted with model swimmers in need of rescue, transforming a previously one-way donation into an engaging and interactive experience.
OgilvyAction Cape Town Chris Gotz Executive Creative Director
Anthony Walton Creative Director Tania Barker Creative Director
Anthony Walton Copywriter Justin Enderstein Art Director
Merle Bennett Art Buyer Gavin Haywood Photographer Cornelius Lemmer Fabricator