As you would expect from its desert location, Dubai is a pretty sandy place. This is especially noticeable on cars, which are always covered with a fine layer of dust. But while this might be a frustration for drivers, it provided the perfect natural canvas on which to illustrate the benefit of BP Visco oil. And, in the process, create a completely new media channel.
OgilvyAction Dubai Till Hohmann Executive Creative Director GCC Robin Smith Creative Director
Gary Rolf Art Director James Bisset Copywriter Mark Cruzem Designer
Gregory Richmann Production Designer Sukesh Babu Production Manager
Richard Woodward Client Business Director Mark Jordan Account Manager