Another family photo?
Dutch charity, Orange Babies needed to drive awareness of their work helping African women infected with HIV and, most importantly, to increase donations. Working in collaboration with a chain of photography outlets, an authentic photo of an infected mum-to-be (with a personal message on the back) were slipped between ordinary Dutch family photographs; making a distant problem feel close to home.
Ogilvy Amsterdam Darre van Dijk Executive Creative Director (Art Director)
Piebe Piebenga Creative Director (Copy) Tom Ijzer Account Director