An idea with balls
Golf Digest wanted to drive awareness of their publication during the prestigious Dubai Golf Classic event and remind golf enthusiasts they could improve their game by reading the magazine regularly. But how do you create buzz among the big spending official sponsors? You start by cutting several hundred golf balls in half. These were stuck to the windows of cars parked near the event, making the glass look as if it had been shattered by a stray ball from the adjacent course. And the call to action on the ball? ‘Golf lessons – learn from the pro’s at Golf Digest’.
OgilvyAction Dubai Steve Hough Executive Creative Director
Robin Smith Regional Creative Director Ben Knight Creative Director
Ali Mokdad Senior Copywriter Logan Allanson Art Director
Leo Borges Senior Graphic Designer Christian Louzado Graphic Designer
Lisa Saunders Account Manager Gregory Richmann Production Manager