OgilvyAction Wins Atticus Award for Digital Communications

WPP's Atticus Awards honor original thinking in communications services and are open exclusively to professionals working in WPP companies. This year, OgilvyAction won the Digital Communciations category for Mobile and Shopping: Mobilize the Path to Purchase, which was previously published in the December 2011 issue of Admap.

The article, written by Gareth Ellen with Orit Peleg, Martin Lange, Hugh Boyle, examines how the ubiquitous mobile phone is revolutionizing the way we shop.