Thought
INNOVATION

2. OgilvyAction Wins Two Shopper Marketing Effie Awards

1 month ago

The Agency also receives a #4 ranking in The Hub's Survey of Shopper Marketing Excellence

3. Anne Vanlaeys Named Managing Partner of OgilvyAction France

1 month ago

Vanlaeys to maintain her role as Regional Operations Director

4. Zaynai Motors Appoints OgilvyAction

2 months ago

Agency to support the management team in its communication activities throughout the Kingdom.

5. Shopper Marketing's ROI

2 months ago

Measuring the effectiveness of Shopper Marketing requires collaboration between brand and retailer to exploit the mass of transactional and consumer behavioural data available.

6. Howard Smiedt, Executive Creative Director, OgilvyAction EAME, Selected to be on Jury at 2013 Dubai Lynx Awards

3 months ago

Mr. Smiedt to judge the Direct, Promotion & Activation, Interactive, and Mobile categories

7. Hypermarkets most conducive to inducing brand switch: Study

3 months ago

Deciphering shopper behaviour with ‘Store Trek’ research done by IIM-A, TNS, KiE Square and OgilvyAction

8. Retailers Must Learn from HMV's Twitter Debacle

3 months ago

Social media presence isn’t just a nice-to-have, nor a tick-box activity, but a viable path to purchase which is still yet to be fully exploited by many big players

9. Hybrid Paytech (Freeport Capital Inc) Appoints OgilvyAction Montreal as Their Communications Agency to Support the Roll Out of their Mobile Payment Solution

3 months ago

10. OgilvyAction Secures Ego

4 months ago

Ego Pharmaceuticals selects OgilvyAction to lead the account

11. People Want To Get Personal With Brands – When A “Like” Is Make Or Break For A Brand’s Bottom Line

4 months ago

JWT/OgilvyAction and EXPO partner in research study on the importance of digital communication

12. Tim Vola Promoted to Managing Director, OgilvyAction South

5 months ago

Vola to spearhead the development of OgilvyAction in the Ogilvy & JWT Atlanta offices, with continued focus on new business opportunities

13. Leading with One Voice

7 months ago

Hugh Boyle, Global Head of Digital, OgilvyAction discusses the value of technology as retail brands explore the challenges of multichannel retail marketing.

14. OgilvyAction Promotes Richard Woodward to Managing Director

7 months ago

OgilvyAction, the brand activation arm of the Ogilvy Group, has promoted business development director Richard Woodward to the newly created post of managing director.

15. Sean Taylor Joins Forces with OgilvyAction Australia

7 months ago

Sean’s mandate is to build the best activation team in the country.

16. Best Practices in Shopper Marketing Measurement

8 months ago

A special six part series by OgilvyAction and JWTAction for Shopper Marketing Magazine

17. Reza Ghaem-Maghami, President of OgilvyOne & OgilvyAction France

8 months ago

Looks to focus on strengthening of data expertise for OgilvyOne and shopper marketing for OgilvyAction

18. JWT/OgilvyAction Listed in Who's Who in Shopper Marketing

9 months ago

Selected by the Path to Purchase Institute

19. Kempinski Hotel Bahrain City Centre appoints OgilvyAction

9 months ago

OgilvyAction to serve as its Marketing Communications Services partner to support the management team as it prepares to launch the sixth Kempinski property in the GCC.

20. Press Release: OgilvyAction MENA appoints Regional Creative Director

9 months ago

OgilvyAction MENA, the brand activation network of the Memac Ogilvy Group, announces the promotion of Robin Smith, to the newly created position of Regional Creative Director OgilvyAction for the Middle East and North Africa.

21. Press Release: OgilvyAction, Argentina Best Promotional, Marketing Agency

9 months ago

For the second straight year, OgilvyAction Argentina has been awarded the Premios Jerry Goldemberg a la Excelencia en las Comunicaciones (excellence in communications) awards.

22. Press Release: OgilvyAction Appoints Matt Gierhart

9 months ago

Gierhart to assume newly created role of Head of Social.

23. New Leadership at JWT/OgilvyAction North America

9 months ago

Sheila Hartnett, currently the CEO of OgilvyAction North America, has been named CEO of JWT/OgilvyAction.

24. OgilvyAction Wins Atticus Award for Digital Communications

9 months ago

25. OgilvyAction Adds Creative Teams

11 months ago

OgilvyAction, the brand activation arm of the Ogilvy Group, has expanded its creative department by hiring two teams

26.

OgilvyAction London Celebrates Double-Whammy Success at 2012 IPM Awards

11 months ago

OgilvyAction, the brand activation arm of the Ogilvy Group, has expanded its creative department by hiring two teams

27. The 7 secrets: An Exclusive Peep into the Minds of the Shopper

11 months ago

TNS, IIM-Ahmedabad and OgilvyAction have partnered to conduct proprietary research about how shoppers in India behave in hyper markets

28. OgilvyAction Wins Bronze at Effie Awards

11 months ago

Award received in the Household Supplies and Services category for their work on the Kleenex “From Pushing Tissues to Sharing Caring” campaign for Kimberly-Clark

29.

Low-tech Augmented Reality Mugs from OgilvyAction Taiwan

1 year ago

OgilvyAction Taiwan created low-tech 'Augmented Reality' mugs to promote Philips Grooming Kits.

30.

OgilvyAction Takes the Biscuit

1 year ago

OgilvyAction New Zealand have won a competitive pitch for Griffin's Foods

31.

Shoe Dating - Buy A Pair of Shoes and Get A Man For Free

1 year ago

32.

OgilvyAction North America Scoops Three Ex Awards

1 year ago

The OgilvyAction Experiential team in North America had a great night at the Event Marketer (Ex) Awards on April 30th, scooping three awards – the ‘Ex Award’ (the top honor in this awards program) in two categories and also a Gold

33.

SHOPPING IS DEAD, LONG LIVE SHOPPING

1 year ago

OgilvyAction London held it's first Retail Lab Day on April 19th, it took people on a journey from within the home, out of home and in retail, showing how digitally enabled shoppers are interacting with brands, technology, marketing and other consumers.

34.

OgilvyAction London to host Retail Lab Day

1 year ago

OgilvyAction London to host Retail Lab Day

35.

Awards for OgilvyAction

1 year ago

OgilvyAction has been performing well in various Awards Ceremonies.  OgilvyAction London won three awards at the recent Marketing Agencies Association (MAA) Best Awards, OgilvyAction New York has won at the Reggies (Promotion Marketing Association Awards) And OgilvyAction Chicago has just won an Effie.

36.

OgilvyAction London creates a magical Fantasy Experience to launch Triumph Essence

1 year ago

OgilvyAction has created a breathtakingly beautiful immersive ‘Fantasy Experience’ to mark the launch of luxury lingerie collection Triumph Essence in Selfridges. Helena Christensen is the face of The Luxury Collection and embodies everything it stands for. With her strong personality, creative instincts, professional ambition and feminine allure she represents the essence of modern women today.

37. OgilvyAction Indonesia hires Gordon Ford as MD

1 year ago

OgilvyAction Indonesia hires Gordon Ford as MD

38. OgilvyAction launches innovative digital initiative to promote Wetherspoons

1 year ago

OgilvyAction has launched a highly engaging and innovative digital initiative to promote national pub chain Wetherspoon to a student audience, in partnership with Bacardi Brown-Forman Brands (BBFB).

39. Silvio Panizza Named Executive Creative Director for OgilvyAction Latina

1 year ago

Silvio to focus on building OgilvyAction's creative reputation in Latin America.

40. OgilvyAction Launches Urban Dash for New Balance NYC

1 year ago

"Urban Dash" is the first mobile relay game designed to drive people to the New Balance New York City flagship store.

41. The New Mobile Shopper: From Armed to Charmed

1 year ago

OgilvyAction and OgilvyOne Launch Research-Driven White Paper

42. OgilvyAction Promotes Pam Morrisroe to Managing Director, OgilvyAction East

1 year ago

Morrisroe to focus on driving growth by creating and executing great work for clients.

43. Experiential Marketing Measurement: Experience the Payback

1 year ago

Certain best practices are necessary when trying to show payout for experiential programs.

44. OgilvyAction Appoints Jessica Davey to Drive Unilever Business

1 year ago

In newly created role, Davey to join senior team to drive the business forward.

45. The Future is Shopper Marketing

1 year ago

46. OgilvyAction Promotes Hugh Boyle to Lead Digital Activation Offering

1 year ago

Boyle to primarily focus on implementing OgilvyAction’s robust digital plan.

47. Shopper Marketing: Creative Integration

1 year ago

Just how important is great creative in shopper marketing campaigns?

48. JWT/OgilvyAction Wins Silver at 2011 North America Effies

1 year ago

 Award given for “U by Kotex” campaign for client Kimberly-Clark in the newly-created Shopper Marketing category

49. OgilvyAction Helps Axe Embellish People’s Relationship Status

1 year ago

In order to bring the Axe Effect to life for young Tunisian men, we needed to create a clever campaign despite the country’s advertising restrictions.

50. OgilvyAction Appoints Experiential Specialist Jason Megson

1 year ago

Megson will lead a team working on a client portfolio that includes Ford, Kodak and a number of other key OgilvyAction and Ogilvy Group clients.

51. OgilvyAction Wins Four Awards at the 2011 Ex Awards

2 years ago

Kleenex team awarded highest honor in entered category.

52. The New Fluidity

2 years ago

Consumer and shopper distinctions are messier than they used to be.

53. The New Mobile Shopper – From "Armed to Charmed"

2 years ago

54. OgilvyAction creates cheeky Royal wedding ad campaign for Post-it Brand

2 years ago

Campaign makes a light-hearted connection between the product and the Royal wedding.

55. OgilvyAction Launches an Integrated Campaign for Kodak

2 years ago

With a 360 campaign, Kodak and OgilvyAction makes the pigment dance for consumers

56. 3MGTG posts next-generation video mailer through OgilvyAction

2 years ago

Direct mail has been taken to the next level with clever screen technology that presents three short-form videos for 3MGTG.

57. OgilvyAction North America Ranked Top 3 Shopper Marketing Agency

2 years ago

Survey explores how clients are currently approaching shopper marketing campaigns, and their expectations of the agency they enlist. JWT/OgilvyAction was ranked 3rd out of 145 named agencies.

58. OgilvyAction and OgilvyHealthworld Pool Expertise with the Launch of Ogilvy Digital Health

2 years ago

Seamlessly blending experience and expertise from both agencies, Ogilvy Digital Health specialises in developing digital communications solutions for the healthcare sector.

59. Digital Activation a Path to Purchase Shortcut

2 years ago

Long live the Digital Path to Purchase where vendors and retailers can supercharge in-store promotions via smartphones, social media and retail technology by reaching those around the point of purchase who are already in ‘shopping mode’.

60. Digital Activation and the ‘outernet’

2 years ago

The first time I’ve heard of the ‘outernet’ —as opposite to the internet— was through our very own OgilvyAction Head of Digital, Hugh Boyle.

61. OgilvyAction appoints Chris Martell Singapore MD

2 years ago

Chris Martell, iris Nation Worldwide Limited, Board Director (Singapore, China) has been appointed managing director, OgilvyAction Singapore.

62. OGILVYACTION PROMOTES PAUL GARNER TO HEAD UP UK CREATIVE TEAM

2 years ago

OgilvyAction, the brand activation arm of the Ogilvy Group and expert in consumer activation marketing, has promoted Paul Garner to the role of executive creative director, UK.

63. Retail Males

2 years ago

Without male shoppers, brands are missing their Marks (and Jeffs and Phils).

64. OgilvyAction Dubai Awarded Unilever Gulf Total Homecare Category

2 years ago

OgilvyAction Dubai Awarded Unilever Gulf Total Homecare Category

65. Digital Activation, the power of simple ideas

2 years ago

How many Twitter followers do you have? Many people brag about it.

66. This Week in Retail…

2 years ago

Why don’t modern retailers support brands as we want them to?

67. Melbourne falls head over PUMA heels for first-ever Love Run

2 years ago

Melbourne falls head over PUMA heels for first-ever Love Run

68. OgilvyAction Promotes Andrew Reeves to head up London office

2 years ago

OgilvyAction has promoted Andrew Reeves to the role of chief operating officer.

69. Why digital means POS is no longer the poor relation

2 years ago

Thanks to technology, shopping isn’t what it used to be.  Brands need to embrace digital to keep up with consumers and develop digitally-activated shopper marketing campaigns.

70. As Consumers Go Mobile, Make Sure Your Brand Isn’t Standing Still

2 years ago

As consumers continue to stay at home less the personal mobile device is becoming an important engagement medium and many brands are failing to take advantage of the ROI opportunities that mobile provides.

71. Activating Sales in the New Media Environment

2 years ago

An Interview With: Hugh Boyle, Head of Digital—Europe, Africa and the Middle East at Ogilvy Action, Ogilvy.com.

72. Beware The Social Shopper

2 years ago

People will always have bad retail, leisure, hotel, or restaurant experiences. You’ll probably have one this week.

73. The Secret Weapon in Shopper Marketing

2 years ago

In an industry that is constantly looking for new, fresh ideas to sell products there is one common element that is constantly overlooked regardless of the campaign: the packaging.

74. The power of social media listening

2 years ago

Brands need to start practicing social media listening, rather than simply social monitoring, in order to make their product a success.

75. OGILVY & MATHER AND JWT CREATE FIRST-OF-A-KIND SHOPPER AND EXPERIENTIAL MARKETING AGENCY

2 years ago

OgilvyAction and Malone Advertising today announced a joint venture in North America to form the first fully integrated, end-to-end shopper marketing and experiential marketing agency.